My Story
Meet Rachelle Deem – Website Designer & Course Creation Strategist
From Creative Freelancer to Systems-Savvy Designer and Strategist
Every GREAT Brand
Every GREAT Brand
begins with a
begins with a
GUT FEELING
GUT FEELING
That quiet nudge that says, “This could be something.” The one that pushes you to create work that actually matters... to stop copying trends and start trusting your instincts.
Your website design or online course isn’t just a container for your ideas. It’s an experience. A story. A reflection of what you stand for.
I believe design should feel aligned, not forced. Simple, but never boring. Strategic, but still full of heart. Because when your brand looks and feels like you, people don’t just notice. They remember.
Originality takes guts. Especially in a world that makes sameness look safe.
I’m here to make sure your ideas don’t just live in your head...they’re designed, built, and ready to make an impact. Thoughtful design. Strategic structure. A result that looks and feels like you.
I'm not here to help you fit in. I'm here to help you stand out... ON PURPOSE.
Your website design and online course should reflect what’s real, not what’s trending. Together, we’ll craft something that looks good now and still makes sense years from today.
Because great brands don’t follow trends. They REDEFINE them.
Design has power. Done well, a website design wakes people up, draws them in, and makes them see what’s possible. That’s more than a site. That’s leadership in action.
The brands that change things don’t play it safe.
They take one brave step at a time. One thoughtful layout, one clear message, one online course experience that fits only the people who belong.
It starts with a decision.
Are you ready to make yours?
My Style
I create website designs and online courses that feel alive... purposeful, polished, and unmistakably you. Every choice I make tells your story, guides your audience, and makes your message impossible to ignore. No chaos, no filler... just clarity, confidence, and a touch of personality in every pixel.
My Method
It starts small... a thought, a story, a feeling. Then I shape it through strategy, messaging, visuals, and experience. Every piece works together to create a website design and online course that’s not just seen, but truly remembered.
That’s the work I do, and it’s all designed around you.
My Commitment
I’m here to take your big ideas seriously. To hold the space for your story, your audience, and your goals while shaping a website design or online course that actually works for you. My commitment is simple: clarity over noise, strategy over guesswork, and a process that leaves your brand unmistakably yours.
Behind the Pixels
my happy place
Getting lost in a good book, preferably somewhere with a view
TREND
Random bursts of creative energy at 2 a.m.
Pick-Me-Up
A GRANDE vanilla soy latte, my go-to for a little morning magic.
Dream Getaway
The Greek Islands... sun, sea, & THE perfect mix of FUN & relaxation.
Guilty Pleasure
Colouring in books, because sometimes creativity is just for me.
Never Without
My phone, my lifeline and notebook rolled into one.
QUIRK
I GET weirdly passionate about fonts and typography.
CONFESSION
I judge Netflix choices like they reveal character.
THE STORY beneath
THE STRATEGY
I’m Rachelle Deem. Builder of websites, shaper of stories, and a firm believer that clarity is the most underrated form of confidence... especially when it comes to website design and online course creation.
I spent more than twenty years inside the corporate grind. Meetings, deadlines, frameworks, rinse and repeat. It taught me discipline and structure, sure — but it also taught me what I didn’t want.
After my sixth child was born, I knew I couldn’t go back. The idea of returning to that world felt too small for the kind of life I wanted to build.
So I took a leap. I started working for myself.
At first, I called it virtual assisting. But really, it was something bigger; a doorway into strategy, storytelling, and systems that actually work. The kind that make people feel seen, supported, and ready to take action.
That’s when I found my rhythm in designing websites and creating online courses that do more than just look good. They guide people. They convert curiosity into clarity, and clarity into confidence.
Now, every project I take on starts with a simple belief: your website design and online presence should feel like you at your best. Not a version polished to perfection, but one that’s honest, intentional, and built to last.
Because I know what it’s like to want more — more alignment, more meaning, more freedom — and to build it one thoughtful step at a time.
That’s why I do this work. To help you do the same.
The
"GET TO KNOW ME"
QUESTIONNAIRE
If we’re teaming up, let’s skip the small talk. Here are my answers to the big, “Vanity Fair–style” questions - because knowing what drives me helps you see how I’ll help your brand shine.
What’s your idea of perfect happiness?
A quiet morning with a strong coffee, my laptop open to a blank canvas, my favorite playlist humming, and no interruptions for at least an hour.
If you could change one thing about yourself, what would it be?
I’d stop overthinking the little things... though I’m not promising I’ll succeed.
What’s your greatest extravagance?
Upgrading to the newest MacBook before my old one even acts tired.
What do you consider your greatest achievement?
Six kids. One business. A thousand lessons in resilience, grace, and the art of starting again.
On what occasion do you bend the truth?
When I say a “quick tweak” will only take five minutes. Spoiler: it never does.
What is your most marked characteristic?
A relentless curiosity paired with a stubborn streak that refuses to settle.
How do you take your coffee?
Vanilla soy latte, strong enough to keep my brain moving faster than my to-do list.
What do you most value in your friends?
Honesty, humor that hits at the right moment, and the courage to challenge me when I need it.
What do you consider the most overrated virtue?
Patience. Sometimes bold action beats waiting for the perfect moment.
Which historical figure do you most identify with?
Van Gogh. A little too passionate for his own good, driven by ideas that wouldn’t let him sleep. Yep, sounds about right.
RACHELLE is INCREDIBLE - WORKING with HER HAS COMPLETELY UP-LEVELLED the WAY I DO BUSINESS!
- EMMA
ways to work together
EXPLORE MY PORTFOLIO
Take a look at my offerings and see what fits your next bold move.
Feeling excited?
Just wait until you see it in action.
